LECTURES ON LINGUISTICS AND LANGUAGE TEACHING 1
With the development of IT, the world has changed profoundly over the past three decades. Technology and communication restrains are no longer limitations on the scope of globalization, which, for better or worse, has changed the way the world does almost everything. Though still in its early stages, it is obviously unstoppable. Today, people who have decided to go global, increasingly find themselves working in multi-lingua and multi-cultural environments, dealing with real differences in everything from communication styles to social etiquette to core values.
Doing things internationally means that you will come into increasing contact with individuals who speak different languages and live in different cultures. Even the simplest form of communication will become a challenge. In an era of globalization, distance and time, which were once the biggest obstacles to go global, are now among the least concerns for any organization or individual. Instead, we have to break down the other two barriers: language and culture, which vary from area to area.